Bring Your Corporate Training Materials to Life with These 4 Tips

Posted by Cortney Peters on Oct 6, 2015 3:25:42 PM

Corporate Training Materials

You work hard to create and deliver your training program to your new hires. You chock the materials full of highly-relevant, industry-specific content and appoint the most knowledgeable trainer you can. Much time and energy go into developing the “perfect” training program and materials, yet you begin to notice your training isn’t engaging or effective.


You’ve done everything you thought would work, so what gives?


Sometimes what you think is going to be successful for your trainees, just isn’t. It has become critical to create every training program with your learners in mind. Who is your audience? Analyzing the audience has a huge impact on the success of your training program. If you are presenting information in a way your audience isn’t familiar with or doesn’t relate to, then you’re losing the learners’ attention and engagement.


Well, now the question beckons, what can you do to bring your corporate training materials to life to better engage your learners? Try these four tips to give your training the boost it needs.


1. Concentrate on training design that excites and involves your learners.

Even if you work in a highly-technical industry, you have to find a way to make your training materials exciting and simple. Complex subjects only get more complex when they’re hidden in over-complicated jargon. Design your program to be simple and easy-to-follow. Use colloquial language, explaining technical terms as they arise and find ways to actively involve your learners. Team/group activities, time for open discussion and more can help your learners expand and practice their knowledge. Be unique and creative with your materials. This will more likely engage your learners.

2. Be flexible with the delivery of your corporate training materials.

As we mentioned before, it is incredibly important to your training program to analyze the needs of your audience. What sort of learning style helps them perform best? Likewise, how would they like to access their materials? Depending on their needs, you can determine which format your learners would prefer. As a general rule, don’t limit your program to only one format of delivery. If you use only print, you could be losing the attention and engagement of your learners who would prefer digital or mobile access. On the other hand, if you make your materials only accessible on the web or mobile then you are losing those who prefer print. A good rule of thumb is to have any format your learners need when they need it most. Be flexible and keep up with technological advancements to stay relevant.


3. Continuously seek quantitative and qualitative feedback.

How will you know if your training is working if you don’t collect feedback? Make sure you are using measuring and reporting as often as possible to rate the effectiveness of your training along the way. Start with a pre-assessment before your program begins to assess where your learners started. Conduct assessments in the middle and end of your training, as well, to measure how much they retained. Additionally, survey your audience at multiple points during training to get their qualitative feedback. Their opinions will help you continue to improve your program. Finally, rely on data and statistics. Utilize a software that measures the engagement and effectiveness of your training so you have a cutting-edge report to prove your training is working. This can be tremendously helpful when you’re justifying the ROI of your training program.


4. Use gathered feedback to constantly progress your training program and materials.

Remember, the feedback you gathered in step 3 is only as good as what you do with it. Use the feedback from data and reporting, surveys and more to make sense of your training success or failure. Sometimes, failure is the perfect opportunity to refine and renew your program. Feedback, and what you choose to do with it, can greatly improve the success of your training. Use it to redesign or to customize your training materials, even use a good quote or two for your marketing materials or employment section of your website. Quality, honest feedback only helps make your program better, so harness it! Continuously repeat these steps every time you’re about to begin a training series. After time, your training program and materials will increasingly improve.


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Enhancing the effectiveness of your training program is lucrative for your business if done right. Your corporate training materials are the lifeblood of your program, so make sure you consider these tips to improve the design, efficiency, delivery and overall, the success of your training.


Topics: Corporate Learning

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