7 Reasons Your Corporate Training Isn’t Working

Posted by Cortney Peters on Jul 27, 2016 2:44:51 PM


Training is a simple concept, but it requires complex and robust execution. Organizations spend lots of time, energy, thought and money building up their training programs, but often times they still fail in a number of ways. The lack of feedback and data can make it daunting to continue to earn funds for your program, and makes proving the ROI of your training nearly impossible.


If you think your training program just isn’t working, you probably have one of these 8 pitfalls exposed in your model. Try analyzing which of these problems is occurring in your training program in order to find the right plan to attack it! 

  1. Your design and/or format is stagnant. You’ve been using the same training program for years, with the same content in the same format. BINGO! That could be a huge reason that your training isn’t performing as you expect or want. If you don’t offer a variety of format and evaluate the design of your program often, then you are missing out on engaging your audiences.


  1. Lack of insights and data. You have the right information, you’ve given it to the right people, but you don’t know how they’re using it or if they even did! Your training program isn’t measurable- but why? And more importantly, HOW can you get it to be? You need thorough and consistent data and insights into how learners are using your content in order to fully understand and measure your results.


  1. Inability to prove ROI. If you don’t have insights or data, and cannot measure the use of your content, then it’s obvious that it’s much harder to prove the ROI of your program. If you can’t prove the ROI, you are likely to have diminishing funds and lack of support from your supervisors or board. If you can’t prove the ROI of your training, it’s going to make your job even harder as time goes on.


  1. Not scalable or repeatable. Is your training program universal? Instantly updated? Replicable? If not, you could be leaving your learners with outdated materials and the lack of updates can lead to frustration with the material. If your program isn’t consistent across all devices for all users, and isn’t able to be replicated, it’s going to be very hard to manage and understand usage.


  1. Using outdated methods. Similar to having an outdated or stagnant format/design, your methods have to keep up with the way learners are learning NOW. What worked for learners 10 years ago probably doesn’t work nearly as well right now. If you’re finding your program is solely existing in instructor-led training classes or only in an LMS, your method could be difficult to grasp for learners.


  1. Losing sight of your audience. Always remember who your audience is. Are they Millennials? Boomers? Technical? Creative? Define WHO your audience is to better understand how to deliver information and relate to their learning styles. Never assume your audience is something or isn’t until you have the insights and data to back it up. Keep your learners in focus and relate your training program to them for the best results.


  1. No goals in place. How can you track your training program’s progress without having set goals and benchmarks? Make sure you create SMART goals that help you to clearly see what is useful tactic and info, and what is not.

If your training program isn’t working, chances are one of these seven culprits are to blame. The main takeaway to have a successful training program is to ensure you know your learning audience and have insights into how they use their training information.


Topics: Corporate Learning

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